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Facebook and Instagram ads

Facebook Ads for HVAC Contractors That End in a Booked Estimate

Local Leap Media plans, produces and runs Facebook and Instagram campaigns for HVAC replacement companies. The ads run from our ad account, in your company name, and every response gets a phone call from a setter on our team. The goal of each campaign is not a click or a form. It is a homeowner on your calendar who wants a price on a new system.

Book a Growth CallThe example ad has its parts numbered 1 to 5.

Example only. The company, the area and the offer are placeholders.
01The parts

What goes into an HVAC Facebook campaign

Five parts, numbered on the example ad above. We handle all of them. Creative, targeting and offers get tested every week.

  1. 1CreativeBuilt on why a homeowner should pick you, since every company installs the same equipment.
  2. 2OfferYour current promotion or financing message, in your words.
  3. 3TerritoryHomeowners inside the area you serve, and only there.
  4. 4Short formA few questions that tell the setter what the homeowner wants.
  5. 5Setter callA person on our team calls, screens and books the estimate.

The last part is where many ad setups stop. A form fill sitting in an inbox books nothing, so a person calls. For how the calling and billing work end to end, see how pay per appointment works.

02The moment

Why Facebook ads work for HVAC replacements

Search ads and feed ads meet a homeowner at different moments. A replacement decision often starts before anyone types a search.

  1. Old system, bills climbing
  2. Thinking it over
  3. Decides on a replacement
  4. Searches for a company
Facebook and Instagram adsYour ad appears in the feed while the old system still runs. The homeowner asks for a price.
Search adsShow beside other companies on the day the homeowner searches.

A feed ad can start the conversation while the old system still runs, before other companies are bidding on the same search. That is the gap these campaigns work in.

03Whose account

Who owns what in the campaign

Each piece of the campaign sits in one of three columns.

Ours

  • Ad accountNo access to hand over.
  • Meta page the ads run fromYour company name and logo go in the ad.
  • Ad costUnder pay per appointment, the ad bill never reaches you.

You

  • The offers the ads runYou pick the promotions; we build the ads around them.

Nobody else

  • Ads for another HVAC company in your areaOne HVAC company per territory.

Running on our account is also what keeps launch fast. There is no wait for page access or a new ad account to clear review.

04Launch

How fast HVAC Facebook ads go live

  1. You signAgreements and a short survey
  2. Onboarding callWithin 1 to 3 business days
  3. Your offersYou pick what the ads promote
  4. Ads liveMost clients in 3 to 5 business days after the call
  5. First estimatesThe first visit you pay for, on the days you keep open

If you want to start sooner or later than that, we move the date to suit you.

05FAQ

Facebook ads questions from HVAC owners

Do I need my own Facebook ad account or business page?

No. The campaigns run from our ad account and our Meta page, with your company name in the ads. Nothing has to be shared with us before launch, which is part of why setup is quick.

Do the ads also run on Instagram?

Yes. One campaign covers Facebook and Instagram, so a homeowner can see you in either feed.

Do I get a say in what the ads offer?

Yes. You tell us which offers and promotions to run, and the ads carry them. If you want to see a specific ad, ask and we send it.

What do the ads actually say?

They make the case for your company rather than for a brand of equipment. A homeowner can buy the same system from anyone, so the ad gives them a reason to call you, and it carries the offer you are running.

Can you run Facebook ads for a company that only does repairs?

We focus on replacements and new systems. A repair-only company is not the fit for this service.

How do I pay for the Facebook ads?

Under pay per appointment, you do not pay for the ads at all. You pay a flat fee for each screened homeowner who is home for the estimate.

See what a campaign would look like in your market

We look at your territory and the offers you run, and tell you whether Facebook can fill your estimate calendar there.

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