How Much Do HVAC Leads Cost? About Five Times the Sticker Price
The invoice says $51 or $149 a lead. By the time a homeowner pays you, you have spent four to five times that, before you count your office's time.
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What a Closed HVAC Job Really Costs Under Three Models
Leads, a retainer, and pay-per-appointment, priced per closed job on the same ten estimates. Who does the calling under each, and what a bad month does to your number.
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