Who Calls Your HVAC Lead, How Fast, and Under Whose Name
A homeowner taps submit on a Tuesday evening. Here is who calls her, how fast, what they ask, what they promise, and whose name she hears on the phone.
Leads & AppointmentsRead articleSean Greene
Pieces Sean Edited
How Much Do HVAC Leads Cost? About Five Times the Sticker Price
The invoice says $51 or $149 a lead. By the time a homeowner pays you, you have spent four to five times that, before you count your office's time.
Marketing MathRead article
An Empty Driveway Costs You the Afternoon, Not the Fee
The first five appointments are charged when booked; an eligible no-show rolls forward as a credit. After that, a weekly invoice with a window to flag anything.
Leads & AppointmentsRead article
Burned Before? Three Lines to Read in the Next Contract
Three lines to find before you sign: what triggers the bill, what work is included, and how you leave. Wherever one is vague, that's where the risk will sit.
Leads & AppointmentsRead article
Count Your HVAC Estimate Slots Before You Buy More Leads
Block the hours already spoken for: booked work, follow-up, drive time. Divide what's left by a real visit and the worksheet says how many new estimates fit.
Sales & OperationsRead article
Angi Lead vs Your Own Facebook Ad, One Homeowner Both Ways
Dana's compressor died on a Thursday. On one route your office manager leaves her a voicemail at 5:15; on the other, she's on your calendar for Saturday at 10.
Leads & AppointmentsRead article
A Lead Is a Phone Number. A Shown Appointment Is a Homeowner.
Between a contact record and a homeowner at the estimate sit the calls, the qualifying questions, and the booking. Somebody does that work, and the invoice tells you who.
Leads & AppointmentsRead article
What a Closed HVAC Job Really Costs Under Three Models
Leads, a retainer, and pay-per-appointment, priced per closed job on the same ten estimates. Who does the calling under each, and what a bad month does to your number.
Marketing MathRead article